Creating opportunities for engagement is truly her “superpower”. Sandy’s secret weapons are her hands on techniques including humor, role playing, quizzes, illustrative media, storytelling, and games with prizes to help teams grasp even the most mundane material. Research has conclusively shown that humor systematically activates the brain’s dopamine reward system, essential for both goal-oriented motivation and long-term memory.
Regarding special events, Sandy has been orchestrating events most of her life, notably assisting in the planning of her own birthday parties as a child. Born just a week before Valentine’s Day, Sandy’s mother taught her the value of using a fun theme to enhance even a simple gathering for a bunch of 6 year olds. Every year, the neighborhood kids all clamored for an invitation to Sandy’s Valentine’s Day themed birthday parties, complete with red and pink heart-shaped decorations and Cupid goody bags which became the envy of the playground set. When schoolmates began asking about her party plans as early as December, Sandy knew she had found one of her life’s passions.
Large music and lifestyle events such as concerts, Super Bowl halftime shows, parades, and road races attended by tens of thousands to targeted high profile events such as black-tie galas, award programs, fashion shows, golf tournaments, speaker series, and employee engagement events are just a small sampling of programs she has conceived and produced.
Since graduating from Tufts University, Sandy has had full-time and consulting positions with local and national companies running the gamut from non-profit organizations to media conglomerates, from large corporations to small businesses and tech start-ups/accelerators, from telecommunications companies to newspapers and online publications. Sandy recently obtained her Master’s Degree in Strategic Leadership and Organizational Management to be able to assist her clients even more.
Sandy has also been a journalist for decades writing for publications including The Miami Herald, The Sun-Sentinel, Family Circle Magazine, The Democrat & Chronicle, et al. She has been widely published and has garnered hundreds of placements for her clients in local, regional, national, and international print, electronic, and online platforms. Sandy has authored six popular children’s picture books about bullying, peer pressure, gratitude, imagination, and kindness.
Her personal philosophy is, “If someone doesn’t have a smile, give them one of yours!” and is a strong adherent to the concept of always paying it forward.
As a native of the Empire State, Sandy’s “New York State of Mind” can help you figure out your team’s passion and ignite it to a roaring success.